Our Story

Thirdwave was founded on the belief that the future of advertising lies in ownership, alignment, and transparency, not just impressions and clicks.

Thirdwave co-founders, Peter Jonas and Matt Lorenzen, first met at Facebook in 2010, where they launched the Mobile App Ads business that reshaped the global mobile app landscape. Over the next decade, they led growth initiatives at Facebook, Uber, and Compass, building and scaling platforms that redefined how products reach and engage users. In 2022, they reunited to launch Thirdwave with a bold vision: to build the foundation for a new kind of advertising, powered by onchain data and designed for the ownership economy.

Our team combines deep expertise in tech, gaming, and digital marketing with a passion for helping forward-thinking companies grow. Backed by top crypto VCs and legendary operators, we have developed the tools to make wallet-level intelligence actionable, bringing the power of blockchain to the advertising platforms brands already use.

At Thirdwave, we are not here to replace what works. We are here to make it work better through smarter targeting, stronger alignment, and more meaningful growth.

Our values

Take the Pen

The future will be written. It’s your choice to write it or watch others become the authors. Be bold.

Move Fast

Hesitation hurts progress more than almost any mistake. We celebrate thoughtful ambition regardless of the outcome.

Build Together

Don't seek perfection alone. Greatness and collaboration show up together.

Scale What Works

Great doesn't always mean new. Identify what's working and do more of it. Great doesn't always mean new. Identify what's working and do more of it.

Celebrate Our Partners

Nobody cheers harder than us when our partners win. We aren't cheering from the sidelines. We are cheering from the field.

Our Leadership Team

Peter Jonas
CEO & Co-Founder
Matt Lorenzen
COO & Co-Founder
Ray Kearin
Chief Growth Officer
Michael Stockton
Head of Engineering
Annie Eckert
Head of Product
Ali Korngut
Head of Business Operations

Proven Track Record

Our team is composed of leaders, entrepreneurs, and exceptionally talented individuals, each bringing a wealth of experience from renowned companies across the globe.

Working at Thirdwave

As a team of innovators, we are united in our mission.

We are a remote-first team that thrives in our asynchronous yet connected community.

We offer unlimited PTO and two company-wide recharge weeks to enjoy time off without coming back to a full inbox.

We offer comprehensive medical, dental, and vision coverage for you and your family.

We provide additional benefits to help care for your family such as flexible parental leave and fertility & adoption assistance.

We also have some awesome perks including a yearly vacation stipend and a monthly Lifestyle stipend to support your over all well-being.

Backed by leading investors